More diverse companies win in innovation and outperform their competitors. Diversity spurs creativity and innovation. Companies with diverse executive boards have higher earnings and returns on equity. Not sure if this stunt went too far. Thinking about it there was time and money spent to do this and they ARE in business to move merchandise, serve customers and ultimately make money. Wonder what it cost them in lost sales to do this. Anyway, read on. Sure is interesting. My other question is it the place of a business to make a statement like this.
When customers walked into Edeka supermarket in Hamburg recently, they were surprised to find that the shelves were almost empty, and the small handful of products that remained were all made in Germany. It seemed like the supermarket had simply forgotten to restock their produce until customers saw the mysterious signs left around the shop. “So empty is a shelf without foreigners,” read one sign at the cheese counter. “This shelf is quite boring without variety,” read another.
It turns out that Edeka, in a rather controversial move, had opted to solely sell German food for a day in order to make a powerful statement about racism and ethnic diversity. As a result, there were no Greek olives, no Spanish tomatoes, and very little of anything else that can normally be found in a typical modern household. “Edeka stands for diversity, and we produce a wide range of food in our assortment, which is produced in the different regions of Germany,” said an Edeka spokesman. “But it is together with products from other countries that we create the unique diversity that our customers value.”
The beer aisle didn’t take much of a hit.
German companies must not freeze food.
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